What is SEO?

Search Engine Optimisation – achieving great search engine rankings!

SEO stands for Search Engine Optimisation (or Search Engine Optimization) and is the process of making a website more search engine visible and keyword & content optimised (A search engine being Google, Bing or Yahoo, etc).

Ultimately the goal of SEO is to increase traffic (people viewing a website) through search engines results pages (SERP) to your website.

Door4 is a manchester SEO company, and we can provide the highest quality and most flexible solutions for your business to help you acheive real results.

What is SEO all about?

A website is pointless if no one visits it. The chances are that when a user performs a search on a search engine such as Google there may be many other websites above yours in the listings, when it comes to your “key phrases’ or “key words” (these are words relating to the content on your website that a user might type in to find you).

The best way to compete online is by getting visitors from the organic or natural (free) listings, in the main search engine results pages (SERP).

Search Engine Usage -
Search engines usage in the UK for 2009 were as follows:

• Google UK – 91.08%
• Yahoo UK – 3.94%
• Bing UK – 1.93%
• Others – 3.05%

Search engines usage in the USA for 2009 were as follows:

• Google – 82.03%
• Yahoo – 8.80%
• Bing – 5.63%
• Others – 3.54%

Here you can see the difference on Google between organic and paid listings

How we can help you achieve great rankings?

The first thing to understand about SEO (search engine optimisation) is that changes will always be a feature in the world of search engines. Google wants to give its users the most relevant and high quality search results it can – and therefore they regularly update their algorithms to index websites in different ways.

A good SEO firm has the research and knowledge of working with many sites and seeing what works and what doesn’t. As the top SEO company manchester, our aim is to get your website listed where you want it to be, so that you get the visitors that you need to make your website a success.

As we have said above, it is all very well having a website that looks and works amazingly but , but if you do not have the visitors, you have nothing. Our SEO strategy is to work in partnership with all of our clients to ensure that our performance is exactly what they expect of a top SEO company.

Every month we send our clients a detailed tracking report with a plain English summary, which shows the traffic to their website, the location of the traffic and how the users found you.
Some of the techniques embraced by our Search Engine Optimisation experts are:

• A well designed website that delivers the product or service in a user and search engine optimised fashion – coded correctly, well structured and content optimised.
• Optimisation of META and Title’s to be keyword relevant, user and search engine friendly.
• A full analysis of your current site (if applicable) and your competitions rankings and optimisation level.
• Display marketing and great call to actions are all part of conversion optimisation. Once we get the traffic to you – we then need to convert the traffic into sales.
• Image and link optimisation with correct alt tags and title text.
• Backlinks to your site – analysis and recommendations for achieving desired search engine results.
• Advanced site mapping using dynamic XML techniques to update the search engines automatically and effectively.

Premium SEO Company Manchester

We are based in Manchester and Nelson, Burnley. Door4 are the market leaders in search engine optimisation in the north. SEO is a science that involves many factors of which we are expert in, including keyword and competition analysis, link building, on-site SEO and social media integration.

We have a history of working with small and large businesses in and around the Manchester and Burnley region. We began in Website Design and have grown into working with companies in all areas of digital media. We are the top SEO Company Manchester!
Premium SEO Company Lancashire

We are the top SEO and Web Design firm in Lancashire, and also have clients all over the UK. As the top SEO company Manchester, we believe in ethical and white-hat SEO to achieve the results your website deserves. We are the top SEO Company in both Leeds and Manchester!