Link Building SEO

Link Building Services

All sites who want to rate high on a search engine results page need at least a few links, regardless of how competitive their keywords are. The more one-way links a web site has, the more reliable the search engine algorithms consider it to be.

As the top Lancashire link building company, we know that the more quality links you have the better search engines rank you!

The rule is the more competitive the keyword the more links you will need. For competitive keywords, link building is the single most important element to obtaining high search engine rankings in all of the major search engines (content to keyword relevancy also is weighted very high).

We have found that relevant one-way links are weighted highly by Google and other major search engines (in terms of ranking positions and SEO). Below we will discuss what one-way links and what their alternatives are.

What is link building?

Link building is the process of having another website or just a single webpage linking to your site from theirs. We focus on one-way linking but below we describe the major types of link building.

There are 3 types of links:

• One-way links. The most effective and sought after.  Having site A linking to site B. Google and other search engines generally rate these higher, and therefore they rate your website higher.
• Reciprocal links. Having site A link to site B and site B to site A (2-way linking). Still beneficial as the search engines won’t ignore these links and also they serve to increase user traffic (from the other websites link to you).
• 3-way links. Site A links to site B. Site B links to site C. Site C links to site A.

Links act as gateways.

Building website links creates gateways into your website – gateways are access points (via links) into your website. Nothing to do with security – just a name for how people find out about your site and then go to it. This can be links on external sites to yours (backlinks), knowing the website name from a flyer or simply word-of-mouth.

Now for an analogy…

• Imagine there is a 5 mile long wall with one small gate – only a few people will be able to find that gate and if they have never heard of what is through the gate then why go though it?
• Now imagine there are 200 gates all along the wall with signs beside each gate saying where it leads and what they can do once they get through it.
• What happens = more people go through the (now) many gates, as they don’t have to walk as far to get through, and they also now know what is on the other side, therefore enticing them in.

Quality & Quantity Links Mix

We are the top link building company in Lancashire. Due to this we have a deep understanding of how search engines work and how important links can be. We recommend having a mix of building some high quality links along with many quantity links. The quantity links will augment the quality ones in a search engine query.

Note. If you have a brand new site, and if you start acquiring an unnatural quantity of backlinks in a short period of time, your site may get in trouble with search engine filters. This practice will not look natural to search engines, and your site will not fully benefit from the backlinks you have acquired.

What Door4 Can Do For You

Link building Lancashire – Door4 have years of experience in on-site and off-site search engine optimisation (SEO). We know through working with many clients that websites linking to your own website (one-way) is one of the most important elements of SEO (providing the links are from well thought of websites with relevant content).

Door4 can provide full link building for you website and we include it as part of all core SEO strategies. Link building is something that should never stop for your website – but only grow as your websites grows.