On-Site SEO

On site SEO to ensure that your website is user friendly and “spider robot” friendly….

On-site SEO is the only way to ensure that the search engine spiders will crawl the site and see the content the way you want them to see it. This way we can optimise the websites pages for the keyphrases typed in Google – improving search engine rankings driving relevant and conversion rich traffic to your website.

On-site SEO is key to achieving good search engine rankings for competitive keywords. Door4 optimises your sites content, structure, images and links to help spiders crawl freely.

Why optimise your website for users?

Websites are visual portals to selling your product or service. Sites that look dated and hard-to-read content are often abandoned. Google’s alogorithms are very intelligent and they can penalise your website if the content and structure is too user unfiendly.

Putting optimised content on your site is not just for the search engine spiders benefit, but also so that users can read and tell what your site is about and find out what they want to know in the shortest time possible (everyone on the internet is in a hurry these days, therefore short, concise and informative paragraphs are used in content with clear headings and illustrations to make the content more attractive to read).

What is involved in on-site SEO?

Technical audit of website for SEO

• Website structure analysis
• URL Analysis – Domain name canonicalisation, SEF URLS, keyword rich URLs
• Accessible to a high degree using W3C standards
• Image & internal link optimisation
• Sitemap & internal linking optimisation
• Flash and javascript optimisation
• Website speed analysis and loading times optimisation
• Error page redirection
• Check websites is black-hat SEO free
• Standard website search & hierarchy features; breadcrumb menus, contact forms, etc

Content audit of website for SEO – Unique, fresh & relevant content

• Menu link optimisation
• Page title keyword optimisation (very important field that displays in search results and on the top of your browser)
• Meta description optimisation (code in the background of every webpage that gives information to the search engines and users what the page is about)
• Content headers optimisation – making your headers count
• Paragraph content opimisation – making your content user readable, keyword rich and search engine friendly.
• Link/image title and alt tags keyword optimisation

Door4 – SEO Manchester – SEO Leeds

Door4 are based in the north and have worked with many businesses to help them achieve the website design and SEO work they needed. We also work with companies all over the UK – see our portfolio for examples.

We follow the guidelines set by Google in ethical and white hat search engine optimisation techniques. Any company trying to sell you a “quick fix seo” package or giving you 10,000 links in a month is what many in the industry refer to as a “black hat SEO company”.  These typically do not work and you have the possibility of getting your website blacklisted by Google (this is bad news, of course).

Our ethical and white hat approach to on-site SEO means your company will achieve improved rankings through compliance with Google and industry best practice, and is without question the only long term optimisation that should be performed on a website.

Step 1 of website optimisation is driving lots of traffic to your site through on-site SEO and off-site SEO. Step 2 is to ensure that these visitors take the desired course of action – and this is discussed in our conversion optimisation page.