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ScrapbookDoor4 opinions and insight - our articles features and ramblings.
We explore performance marketing, AI, communications and optimisation.
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We’re operating in a search environment where organic clicks are harder to earn, paid visibility is more expensive, and Google's AI tools are increasingly shaping what users see and do.
- Tracking the financial return of SEO efforts isn’t always straightforward, but when done right, it proves how strong rankings translate into business revenue. We explore how to track SEO's real impact and transform organic gains into profitable results.
- Tracking performance is getting harder as third-party cookies disappear. This post explores smarter solutions like server-side tracking and enhanced conversions. Stay ahead of the curve with better data and more reliable attribution.
- Rather than serving up a neat stack of organic results, Google’s pushing AI-generated summaries front and centre. What does this mean for your SEO efforts?
- SEO isn’t about drowning in dashboards - it’s about focusing on the few metrics that actually move the needle. Forget vanity stats and start measuring what drives real business results.
- Search is evolving - are we keeping up? OpenAI has introduced shopping capabilities within ChatGPT. Users can now ask questions and receive direct product recommendations, drawing from Microsoft and Meta feeds.
- As predictive AI takes over the testing ground, marketers face a new question: where does creativity and experimentation fit when the outcome's already known?
- Digital marketing isn’t about tracking everything—it’s about tracking what matters. The brands that win aren’t the ones drowning in dashboards; they’re the ones using clear, focused insights to fuel real growth.
- Leon is trading the Door4 office for a prison cell as part of The Big Burnley Breakout!
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