Social Media Training

Boost your business with social media training!

Social media isn’t just for bored students and distracted employees. Is your company getting the most out of its online presence in terms of generating interest, enquiries and revenue?

If the answer’s ‘no, but we’d like to be’, you need a Door4 social media training session. This half-day course will teach you everything you need to become a social media guru and give you a good understanding of:

1 – Blogs, microblogging and discussion forums
2 – Social bookmarking and collaboration
3 – Multimedia sharing, including photo and video
4 – Sector-spanning reviews, comments and opinions

Who should attend?

• Business professionals
• Communications professionals
• Marketing professionals
• Anyone in business wanting a clear understanding of how social media can help their company

The 1/2 day course…

• How to make your brand/ organisation/clients more visible in search and through networks
• How to proactively engage with stakeholders and enhance your brand reputation online
• How to audit and monitor the online environment – what is being said about your brand/ organisation/industry. Identifying ‘traditional’ media targets and other influencers and their networks
• To appreciate the risks and opportunities of social media engagement and develop strong strategies for reducing the risk of negative brand perception.

Key Learning Outcomes

• Online PR and social media tools and techniques to maximise visibility and monitor online conversations
• Engage with your audiences and develop strategies to manage negative brand perception
• Evaluate and Measure online pr and social media campaigns

If you’re experienced in putting the tools and techniques of social media and online PR into practice at work, our advanced social media training might be of interest.

Focusing on understanding social media in the wider context of cross-functional communications and customer behaviour, the course provides a strategic understanding of the social media landscape and delves into issues such as effective buzz creation, measurement, and the implications of including social media in a multichannel strategy.

Delegates will also benefit from an expert review of one of their campaigns. Attendance at the standard course, or significant experience of running social media campaigns is strongly recommended and previous attendees are given first priority.

How will this benefit my company?

After attending this course, you will be able to:

• Understand how On-line PR/social media can integrate with other marketing disciplines
• Asses the relevance of social media and User Generated Content and plan and develop an online PR and social media strategy for your organisation, brand, client
• Understand how to map your online audiences and identify and monitor conversations and reputation online
• Identify and evaluate PR opportunities and threats from social media and user generated content
• Participate in networks through ‘social objects’, ‘social currency’ and ‘conversationalists’