Pay Per Click Management (SEM)

Paid Search, also known as Pay Per Click or PPC, is the process of bidding for a range of keywords relevant to your business, and appearing in the sponsored listings when a consumer searches for these keywords in the search engines.

A PPC campaign (as oppose to an SEO campaign) can, if managed correctly, instantly drive traffic to your website; be it a text advert in the search networks or an image ad on the content networks.

Our specialist adwords management Manchester team have the technical skills and knowledge to squeeze every possible click from your budget, whilst optimising the landing pages to achieve the highest conversion rate possible.

Door4′s approach to PPC advertising focuses on conversions. Our first step is to establish what you want to achieve from a PPC campiagn. Paid search management is about increasing sales, telephone calls, newsletter sign ups, contact form submissions and increasing new visitors.

• Google Adwords PPC
• Yahoo Advertising PPC
• Microsoft Advertising SEO
• Facebook Advertising PPC

What We Do

Competition and Keyword Research

With cooperation from the client, looking at the keywords, traffic and competition to ascertain the likely traffic, expenditure and keyword strategies.

Our Manchester PPC specialists perform extensive keyword research to discover not only the most popular search terms but also to discover the search terms that are also popular yet less competitive in terms of the PPC (pay per click) bidding amount.

PPC Account Setup

• Full setup of Google Adwords, Facebook Advertising, Microsoft Adcenter, or any other online marketing tool. Alternatively we can provide instructions on the setup proceedure, whichever you prefer.
• Guidance on account creation, payment plans to Google and linking with Door4’s client centre.
• Campaign creation with adgroup sectioning.
• Advert design and keyword placement implementation, with the aim of targeting relevant traffic likely to convert to a sale.
• Aim to increase return on investment, increase quality Click-Thru-Rates and lower your Cost Per Conversion.

PPC Account Management

• We will analyse the keywords and competition for your campaign.
• Weekly monitoring of all campaigns and adverts to keep on top of target market changes.
• Monthly reviewing of campaigns with recommended adverts, keywords and budget changes to maximise current campaign ROI.
• Monthly reporting from Google Analytics along with plain-English translations to show you exactly how the month statistics compare with the previous months.
• Successful campaigns need analysis over a period of time. The first month is usually designated to setting up and implementation of the Adwords campaign. The subsequent months involve the analysis of the campaigns and implementing changes to the ads and keywords in order to increase impressions, click-through rate and conversion rates.

Optimisation of Pay Per Click Campaigns

• Google Analytics set up and integration with goal conversion tracking (if not present on site.) integrating eCommerce tracking where possible.
• Full tracking of visitor information, user trends and conversion rates are analysed and used for future improvement of optimisation.
• Analysis of all call to actions on landing pages.
• Analysis of all selling points on landing pages.
• Proposing adjustments where necessary to increase the number of visitors that convert into a sale, enquiry, form submission or telephone call.

Where we Perform our Work

We are pay per click Manchester, pay per click Leeds and pay per click Lancashire specialists who research, setup and manage PPC campaigns for clients using platforms such as Google Adwords and Facebook Advertising.