Case Studies

Solution:
A fully featured eCommerce platform with a strong focus on the product ranges available. The system had to be clear and easy to use and we proposed was a fully content managed ASP powered shopping cart system.

Buzz words:
Exclusive, distinctive, welcoming...

Branding and Design:
One we had established a clear strategy the first step was to clarify the online brand and put together a "house style" for Just Cosmetics Online. We set up an attractive holding page and began to generate some hype on the web about the upcoming website. We established the target audience and worked together to finalise a design that would express the brand and promote the products in a clear and attractive way.

Photography:
We decided that it would be best to use a blend of stock photography and photography by Door4. We got stuck in and put together a library of images for the site, using our studio time to focus on group shots of the collections and pack shots for the eCommerce store.

Website Development:
With a vast array of products the key to this project was to arrange the items in a logical, saleable order to maximise the sales conversion rate. Collaborating closely with all parties involved we put together a concise and professional layout and developed various systems to streamline the buying process.

Website Launch:
We launched the website with an e-shot targeting all those that had registered an interest following the online marketing. This resulted in a flood of orders to give the website an early boost!